Our standards

We create auditing standards based on the most up-to-date scientific research, that go far beyond legislative requirements, and that are aligned with internationally recognized certification schemes.

A highly qualified and experienced technical group is responsible for the permanent review of our certification standards, allowing for regular updates and ensured adherence to the best food production practices.

All certified farms and agroindustries are audited by a specialized and independent certifying body. The auditors are professionals who evaluate compliance with our pre-established requirements, and have relevant training as veterinarians, zootechnicians, food engineers, food chemists, and others in order to be able to professionals able to carry out the necessary inspections.

Group 10

Animal welfare

Three-level approach

For us, animal welfare is at the heart of any sustainable food system. In order for us to be able to fairly classify different producers, we have developed three levels of certification, valuing those differences and encouraging continuous improvement.


Guarantees a good level of animal welfare so that animals have a dignified life.


Guarantees a higher level of animal welfare, with more freedom and more environmental enrichment.


Covers free-range or free-range systems, with the highest levels of animal welfare and outdoor access throughout the day.

Laying hens

Egg-laying hens are kept in various types of housing systems. There is, however, a growing international consensus that keeping them in cages is not in alignment with an acceptable level of animal welfare. More and more food producers and businesses are transitioning to free-range systems and the additional features needed for the birds to express their natural behavior.


Brazil is the second largest chicken producer in the world, equivalent to China and just behind the United States. Broiler chicken welfare is a current focus area, with many scientists and civil society organizations around the world calling for improvements to current production practices. Issues such as unnaturally high growth rates and poor environment that lead to physical problems and frustration are in focus when promoting improved systems that focus on physical and mental well-being, as well as the expression of natural behavior.

Pigs and cattle

Brazil is the largest producer of beef and pork in Latin America, according to USDA data, representing 14% of world beef production and 4% of world pork production. The improvement of these production systems is another current debated issue. Particularly in pig farming, the way sows are housed and kept in close confinement with severely restricted movement and possibility to express natural behaviors is increasingly criticized. A transition from this model to a group housing system is being demanded, and emphasis is given to enriched environments where boredom and stress is reduced.



Antibiotics are essential drugs for the treatment of infections caused by bacteria in humans and animals. However, bacteria constantly seek to adapt to the effects of antibiotics in order to find new ways to survive. This process is called microbial resistance, which can be accelerated by the indiscriminate use of these drugs, giving rise to the so-called superbugs.

Due to the need to adopt a more responsible and rational model for the use of antibiotics in the food industry worldwide, some producers want to demonstrate that their entire production chain is free of antibiotics, or that a certain product line was produced entirely without the use of such agents.

Under the one-health concept, we developed our certification protocol that seeks to attest to good levels of animal welfare, associated with more sustainable production and free of performance-promoting antibiotics.

Plant-based and cultured meat

Produtor do Bem supports the growth of sustainable plant-based and cellular meat-based alternatives in Brazil and Latin America.

Bearing the new demands of sustainable consumption in mind, we have created the first Latin American certification system for plant-based and animal-based products. We want to value local producers and companies that seek to invest in sustainable alternatives to meat, eggs and milk, as well as their derivative products.

Our certification system is carried out through on-site audits and seeks to verify the origin of each ingredient, product composition and food safety, providing consumers with all the necessary conditions for a safe, transparent and sustainable purchase.


Get certified

Steps to becoming certified

First step

Ensure that the standards used in production are aligned with the requirements of the Produtor do Bem.

Second step

Execute the application for the third party audit by sampling, performed by a specialized and independent certifier.

Third step

Once approved, the producer receives the concession to use the Produtor do Bem seal on its packaging.

If you are interested in becoming certified, please contact us and we will get back to you with more information and guidance specific to your company.