Conscious consumption as a purpose
Improving the welfare of farm animals
A fairer food production model
A journey of sustainable consumption and production
Valuing the best practices of local production


Who we are

We are a social-startup created by a network of subject matter experts from academia, civil society and the private sector, that has created a differentiated certification of food production systems.

Our main mission is to stimulate sustainable consumption and production, effectively improve the welfare of farm animals and provide tools that help our clients and consumers to transform the food system towards one that is more humane and sustainable.

What we do

We connect certified suppliers with conscious consumers

We seek to encourage sustainable food production and consumption through:


Eliminating the worst production practices.


Adopting high levels of animal welfare throughout the food industry.


Stimulating the production and consumption of plant-based foods.

Conscious production and consumption as a purpose: we believe that small changes in everyday life can generate major sustainable transformations for the planet. Our certification seeks to provide guidance to consumers in terms of showcasing companies that are engaged in a new model of sustainable food production, in further improving the local economy, social relations, the environment and the quality of life of farm animals throughout Latin America.

Our label

The Produtor do Bem label, in addition to promoting the best local production practices, helps consumers identify the best product options at the point of sale.

We make relevant information accessible through using local languages such as Portuguese or Spanish on our certified products. Thus, we were able to establish a clearer and more transparent communication with the consumer.

We also believe that an important role of certification schemes is to inform consumers about the different levels of animal welfare or sustainability of producer companies, and to recognize and value such efforts being made.

Egg-producing hen






Cultured meat


Why choose Produtor do Bem

According to experts from Rabobank, the global demand for animal protein will grow by 60% over the next 20 years. The forecast is that Latin America will produce around 30% of this new market. Brazil is the largest exporter of animal protein in the world and the largest producer of farm animals in all of Latin America. Due to its importance in the world animal protein chain, the region needs a certification scheme suited to its characteristics and regional needs. There is also a need for a framework that includes other relevant aspects of sustainability, such as the sustainable production of plant proteins and the responsible use of antibiotics.

Produtor do Bem’s animal welfare certification is in line with international animal welfare certifications, recognized for providing farm animals with a higher level of welfare. This facilitates international trade and strengthens the producer’s quality claims as well as security in the certification and consumption chain. Produtor do Bem is also the first national animal welfare certification program based on best compliance practices and ensured through independent and third-party audits.

In addition to the certifications, Produtor do Bem provides:

  • A new vision of sustainable consumption
  • A broad and comprehensive approach to sustainability
  • An expert approach with extensive technical experience
  • Supply chain support at all stages
  • Extensive global networks

Who we work with

The Produtor do Bem certification implies a series of new opportunities to partner companies and organizations. With our label, producers are enabled to sell their products to restaurant chains, supermarkets and other companies that seek certified products. We also facilitate export through an extensive network of similar certification schemes globally. This is how we help our partners grow and do great business.

Our partners are:

  • Farms
  • Manufacturers
  • Products and brands
  • Retailers
  • Restaurants
  • Corporate partners
  • NGO partnerss